3 weeks
1 page
£11m
The situation
A founder with a strong product, a strong team, and a strategy that took ten minutes to explain in a room full of investors who had nine.
What we did
We compressed it. One page, four claims, three pieces of evidence each. We rehearsed it with the founder until it sounded like him. We rebuilt the deck behind it.
Outcome
The round closed in five weeks. The memo is still pinned in the team's Notion.
“The most expensive page of writing I've ever paid for. And the most useful.”Founder